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However, ISPs have also been known to throttle certain kinds of traffic on their network particularly. Throttling can take place when your ISP believes you have used too much data in any given time span, have reached your data cap for the month, or as we previously discussed, simply when the network is congested. Why Do ISPs Throttle Your Connection?Īny Internet Service Provider can throttle your single connection to the internet due to any one of a number of reasons. However, there is a darker side to ISP throttling, and that’s what we’ll discuss in this article. This is the good side of throttling, which is beneficial to all concerned. While not as important as keeping your grandpa’s iron lung running, many consider fast internet to be a “right” these days. While bandwidth-throttling is not exactly like rolling brownouts, Internet Service Providers do say throttling helps ensure everyone gets access to the internet they pay for. Rolling brownouts are designed to alleviate demands, so the whole power grid doesn’t go down. While users may experience a slower connection, they can at least connect to the websites and services they need to, instead of being completely unable to connect.īandwidth-throttling could be considered the same thing as when an electrical utility resorts to rolling brownouts during peak electrical demand times – such as when it’s early August and everyone has their air conditioner on at the same time. This is generally seen as beneficial to all users. An ISP’s customers connect their computers and other devices to the ISP’s WAN, which allows them to send and receive data on the internet.ĭuring peak traffic hours, ISPs may throttle their users’ bandwidth to ease their network’s congestion. Their network is connected to the WAN that is better known as the internet. Internet Service Providers run a Wide Area Network (WAN) in their service areas. (Think the 5 freeway in Los Angeles at rush hour.) The more traffic on the network, the slower things run. On the internet, the servers are best defined as the machines that serve up the websites and other online content – such as video and audio – that you access from your computer or mobile devices, which are the “client” part of the equation.Įvery network – even one as large as the internet – only has a limited amount of bandwidth available.

Clients are computers and other devices on the network that request data from the servers.

Servers are specially set up computers that store massive amounts of data, which are accessed by clients. Throttling is usually a reactive measure used by ISPs and other types of communication networks to regulate a network’s traffic and alleviate network congestion.Īny network is made up of servers and clients. Throttling is best defined as when your Internet Service Provider (ISP) intentionally slows the speed of your broadband internet connection. Welcome to the wonderful world of ISP throttling. You pay for a 60 Mbps connection-and yet, you see speed numbers like this: Is that pixelization? And why does Netflix indicate you’re watching their 1080p stream? Suddenly, you notice the video isn’t quite as sharp as it had been. You’re in the 10th straight hour of a weekend Cobra Kai binge on Netflix, enjoying all of the 4K HDR goodness that is Johnny Lawrence on your new UHD Smart TV.